This week, I took my car in for its first oil change since I became its owner. It was something I wanted to procrastinate on, but then I remembered promising myself that I’d take good care of it when I first got it, after all, it was a great find. I brought it to Jiffy Lube, and before I could even open my laptop to get some work done while waiting, they were already finished. Super impressive! Probably irrelevant to include in this newsletter… but wait, this is my newsletter, so I guess I can write whatever I want!
Just like a car needs regular maintenance, so does a brand, especially mine! Last June, I officially launched Integrity Grove, my marketing brand. At the start, we cast a wide net because we weren’t entirely sure what would stick. After a few months of experimenting, we’ve found that social media marketing is an area we’re passionate about and want to pursue deeply. This December, we’ve been hard at work refining our website language, outreach strategies, and other key elements to reflect a focused menu of services we truly believe in.
I’m eager for these changes to be finalized so I can get back into the flow, I love being in the flow! There’s still a bit more high-level work to do before we’re fully there, but I’m excited about the direction we’re heading.
🔮 Inspiration from This Week
🍿 Video – Moving pictures from Iceland – I’ve had my eye on Danny Gevirtz for a lot of years now. Videography was one of my first loves so obviously I’m going to admire any genuine individual that excels at it! Danny made a video a few months back about his trip to Iceland, and you’ll see exactly why I love this guy 🙂
🎬 My New Videos
🎥 YouTube – How I Generated 2.5M+ Impressions for My Brand in 2024 – I’m not famous, I don’t pay for verification (though maybe I should), and I don’t have a secret social media algorithm hack, yet I still generated over 2.5M social media impressions in 2024 by leveraging my personal brand. In this video, I break down 5 actionable concepts you can use to grow your own brand starting today.
