650,000+ Organic Views Generated for Misty Metschke, Local Realtor in Ames, Iowa


Misty Metschke

Project Type

Photography, Social Media, Videography

Project Date

Sep, 2022


Misty Metschke is a trusted real estate professional, serving the community of Ames, Iowa, with a passion for helping individuals and families find their ideal homes. With a deep commitment to helping out her clients, Misty has become a go-to expert in the local real estate market.

Misty was interested in weekly community videos that highlighted everything cool that was going on in Ames, Iowa, and I decided to do just that. I have been in charge of producing all types of videos every week. I record them, edit them, caption them, post them, etc.

The Video Production Process

Each week, Misty shares her insights and ideas on the topics she’d like to cover in her videos. These may include a community event, business, or real estate tips for homebuyers and sellers. Once we have a clear direction, I take the reins and get to work.

  1. Recording: Armed with the necessary equipment, I record Misty highlighting her likable personality and I help her make sure that she projects the information as best as possible.
  2. Production: After the recording is complete, I get to work on piecing the video together. This involves editing the footage, enhancing the audio, and adding any necessary graphics or visuals to make the content more engaging and informative.
  3. Captioning: Accessibility is a key aspect of Misty’s video strategy. As such, I ensure that each video is thoughtfully captioned to cater to a wider audience, including those who may not be at a place where they can have the volume up.
  4. Social Media Posting: Once the video is ready, I make sure to post it across all platforms with the necessary video descriptions and captions for each app.

The Impact of Video Content

Misty’s commitment to providing valuable and visually appealing content has undoubtedly contributed to her success. Misty has told me multiple times how friends and clients see her videos every week everywhere! Video has proven to be an effective way to connect with clients and showcase properties, making the home buying and selling process more accessible and enjoyable.

Helping Advertise Local Businesses and Non-Profits

Misty loves promoting local businesses, talking about what makes them unique and why the community should check them out. This has generated 1000 of views for businesses which is awesome because smaller businesses usually don’t go out of their way to make professional content for themselves.

It’s a Team Sport

The role of a video manager goes far beyond mere technical duties. It involves capturing the essence of the person and making it accessible to a wide audience. The synergy between Misty’s expertise and my ability to video her creates a powerful combination that continues to benefit her clients and the Ames community.

Misty’s Most Viral Reel (650k+ Views and 3000+ Followers)

During my time with Misty, I had to adapt as short-form content was becoming more necessary. For every video I made, I also made corresponding short-form content to post as well. One of these reels was Misty and Tracy Waltz, homestager at Sell it Well Homstaging talking about how to throw a throw blanket in your living room. This video was a huge hit! It helped Misty find her way to 3000+ new followers, increasing her following from 500 to 3500 in just a few weeks. It also played 650,000+ times!

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Let’s Make Your Project Happen!

Whether you’re looking for some quick photos or videos for your business, or if you need a complete digital media package, I’m here to help you!