Introduction
Had a lot of fun doing a few various projects for Anything Scout and New Legend 4×4. They are known for their Scout vehicle builds. They tasked me to create a video tour of their latest build for their YouTube series, “Drivers Series.” In this article, I’ll share a behind-the-scenes glimpse into the process of directing this exciting project.
Pre-Production Planning
It was important to me to learn every aspect so I knew what parts of the vehicle I’d need to highlight for the video tour. This involved studying the vehicle’s design, performance specifications, and the narrative we wanted to convey to the audience.
Scripting and Storyboarding
Crafting a compelling script and storyboard was essential to ensure a cohesive and engaging video tour. The script served as the backbone of the video, providing a structured narrative that seamlessly guided viewers through the various aspects of the vehicle build. The storyboard helped visualize the shots, transitions, and key moments, ensuring a smooth flow from one scene to the next.
Setting the Scene
Choosing the right location for the video shoot was paramount. We selected a backdrop that complemented the rugged yet sophisticated nature of the New Legend 4×4 vehicle. Natural lighting played a crucial role in showcasing the vehicle’s details, emphasizing the craftsmanship that sets it apart.
Directing the Shots
On the day of the shoot, the real magic began. With the script in hand and the storyboard as a guide, I worked closely with the cinematography team to capture dynamic shots that highlighted the vehicle’s unique features. Attention to detail was key, ensuring that every angle showcased the craftsmanship and innovation that defines Anything Scout.
Engaging the Audience
Creating a video tour isn’t just about showcasing the vehicle; it’s about connecting with the audience. To achieve this, we threw in shots where the viewer could feel like they are there. We also made it a priority to not make the tour too ‘corporate.’ We wanted to incorporate silly aspects and expressions to make the brand more personable and approachable.
Post-Production
The final phase involved weaving together the captured footage into a seamless, visually stunning video. Editing, color grading, and sound design played crucial roles in enhancing the overall viewing experience.
Results
As of today, the video has 8,000 views with a plethora amount of engagement! It’s good to see a video that I put time into performing well.
